Edu Santamaría Castro "Edsanca" - The Filmmaker and Photographer with an AI Edge

Edu Santamaría Castro, known as "Edsanca," is not just a photographer but also a filmmaker, blending his visionary skills across both mediums. Originating from Málaga and now based in Madrid, he has made a significant mark in the world of fashion and advertising photography since 2012. Working with prestigious brands like Magnum, Dior, and Calzedonia, Edsanca has also earned acclaim in the Ads industry, including a Silver at Cannes for his creative work with “Oumph” and a Bronze for “Melting Icon” Campaign for Magnum .

What sets Edsanca apart is his pioneering integration of artificial intelligence into his creative process. This unique approach merges the precision of technology with the fluidity of visual storytelling, resulting in a distinctive style that transcends traditional boundaries in both photography and filmmaking.

In Edsanca's hands, fashion and advertising are not just subjects but canvases for exploration, where AI's possibilities fuse with the art of narrative, creating a mesmerizing and futuristic visual experience.